Eminenty is an enterprise based on CBD premium products: oils, lip balm, cream and gel. The name had to have a distinctive appeal to women, distinguished and also fashionable. Our client wanted a brand different to other names based on the CBD concept.
Service
Creative direction for naming, brand identity, packaging design system, merchandise
Year
2021
With this name we accomplished removing the negativity of the CBD concept in Mexico, because a lot of people relate this substance to the herb it comes from.
Naming, brand identity and a line of packaging designs were created for Eminenty, with different characteristics depending on the concentration of the sustance.
A brand for eminent women, it has a sort of fashionable appeal
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